17 September 2020. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. The film has since been removed from the Jo Malone website. — Jo Malone London (@JoMaloneLondon) September 14, 2020 The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. https://www.bet.com/.../09/15/john-boyega-british-company-jo-malone.html Entertainment Industry Jobs No Longer Qualify for Travel Exemptions to Enter U.K. LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 Earlier this month, Boyega highlighted what he perceived to be systemic racism encountered during his time filming Star Wars. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east. The concept for the film was based on John’s personal experiences and should not have been replicated. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega has stepped down as Jo Malone's global ambassador. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6, — Jo Malone London (@JoMaloneLondon) August 27, 2020, “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said in a statement to The Hollywood Reporter. Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.. Boyega … Let's unpack the John Boyega and Jo Malone advert debacle, and how the bait-and-switch is a missed opportunity for a stance against racism. Jo Malone has branded the decision to cut John Boyega out of the fragrance’s advert in China ‘despicable’ and ‘disgusting’.. Read Next: ‘Margrete – Queen of the North’ Teaser, Poster Unveiled by REinvent, SF Studios (EXCLUSIVE), ‘Adu’, ‘Las Ninas,’ ‘Akelarre’ Lead Spain’s Goya Nominations. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. — Jo Malone London (@JoMaloneLondon) September 14, 2020 The recast and reshot Chinese version replaced Boyega with local actor Liu Haoran (The “Detective Chinatown” franchise). In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — … The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert, Last modified on Tue 15 Sep 2020 19.19 BST. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We respect John’s decision and we wish him all the best. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”. © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. The Open Reel Boards Rotterdam Competition Title ‘Moss Agate’ (EXCLUSIVE). John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The concept for the film was based on John’s personal experiences and should not have been replicated. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." “John is a tremendous artist with great personal vision and direction. British perfume brand Jo Malone London has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a … More recently, Boyega described his experiences on the “Star Wars” films in an extensive interview with GQ, in which he detailed the lack of nuance afforded to his character. We respect John’s decision and we wish him all … Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. Fashion “What I would say to Disney is do not bring out a black character, market them to be much more important in the franchise than they are and then have them pushed to the side,” he told GQ. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “I have decided to step down as Jo Malone’s global ambassador,” Boyega, best known for playing stormtrooper Finn in the Star Wars sequels, wrote on his Twitter account. I’ll say it straight up,” said Boyega. We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. W. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 The … It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. ‘Peaky Blinders’ to End After Sixth and Final Season. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. John Boyega has cut ties with perfume company Jo Malone after it replaced him in a commercial for the Chinese market. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. https://blackgirlnerds.com/john-boyega-moves-on-from-jo-malone-london We respect John’s decision and we wish him all the best. John Boyega is an incredible talent, artist and person and we were proud to … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Variety and the Flying V logos are trademarks of Variety Media, LLC. https://www.dailydot.com/unclick/john-boyega-jo-malone-china-racism John Boyega Steps Down as Jo Malone Brand Ambassador. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Malone is no longer personally associated with the company, having sold it … However, it does not appear to show Liu in Peckham or to be quite so directly autobiographical. Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega. Katie Strick Feature writer. “I don’t have time for nonsense. “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. The original commercial, titled “London Gent,” featured Boyega walking around London’s Peckham neighbourhood and featured a multicultural cast. We respect John’s decision and we wish him all the best. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. Jo Malone, based in London, responded to the actor’s decision by releasing another statement on Twitter. Perfume company Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market. https://www.buro247.my/.../celebeauty-john-boyega-quits-jo-malone.html Best of Variety. The brand added, "John is … Jo Malone London has named its first "London Gent," and he couldn't be a more perfect fit. @katie_strick. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. Golden Globes Predictions: Best Supporting Actress (Film) – Can Nicole Kidman “Zazz” Her Way to the HFPA? Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. British cologne company Jo Malone has apologized to “ Star Wars ” actor John Boyega after editing him out of the Chinese version of an award … In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We respect John’s decision and we wish him all the best. “We respect John, and support our partners and fans globally. British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. PA. By . “John is a tremendous artist with great personal vision and direction. Boyega publicly announced his decision on Twitter. https://www.comicsands.com/boyega-quits-jo-malone-china-ad-2647679935.h… The actor will next be seen in Steve McQueen’s “Small Axe” drama anthology for the BBC and Amazon Prime Video. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. @katie_strick. We respect John’s decision and we wish him all the best. We press on and strong. He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. 17 September 2020. Jo Malone London has invented a new scent line that is designed to evoke the wild Steppes of Asia, Scarlet Poppy. The Hollywood Reporter first reported news of Jo Malone’s apology. “John is a tremendous artist with great personal vision and direction. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. We respect John’s decision and we wish him all the best. he detailed the lack of nuance afforded to his character. 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Katie Strick Feature writer. John B on a horse, meanwhile Jo Malone on one. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. W. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The controversial departure stems from the company’s decision to replace a Black person in a commercial Boyega stepped down as a global ambassador for the Jo Malone … The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. I have decided to step down as Jo Malone's global ambassador. It’s not good. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. 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